Going Strong Since 1994


About Attitude Performance

Welcome to the Attitude family! If someone very young sounding answers our office phone, that’s my son Jacob. He was restoring a 1950 Flatfender Jeep while attending 2nd grade, and years later, continues to be a passionate member of our team.

I started Attitude Performance in 1994 and am very thankful that it has grown into one of the most respected and recognized 4×4 centers in the Midwest. We’re very fortunate to have been featured in dozens of magazine articles in publications across the globe as well as our projects being part of many TV appearances. We have designed and built a variety of promotional SEMA display vehicles, car & truck projects for major corporations such as BFGoodrich, Goodyear, RBP, Back Country and Four Wheeler Magazine, just to name a few.

I am proud that we have many loyal customers who continue to bring us their new vehicles and restoration projects, year after year. I believe their loyalty comes from the recognition of our excellent work ethic and business morals. For example, we will not install a kit that I know is sub-par and I will not sell you something you don’t need. If there is a part out there that works well but we don’t happen to sell it, I will inform you about it and explain to you how to get it. It is far more important to us that our work has exceeded your expectations and that you leave with the knowledge that upon coming back, you will get the most honest and trustworthy service available. We have made a strong commitment to running the business this way, and plan to be around for quite a long time. After all, Jacob plans on running this shop one day.

Thank you, and we hope to see you and your vehicle here at the shop soon.